What’s interesting to note about Gen-Zers is how genuinely curious and conscious they are of what ingredients go into the making of their products, not to mention and how (and if) they actually work—in contrast to previous generations who were more likely to be hoodwinked by the allure of luxury brands and good packaging.
Enter 25-year-old skinfluencer (that’s SKIN. INFLUENCER. to you grandpa) Hyram Yarbro. Having launched his YouTube channel six short years ago, then eventually jumping on TikTok in 2020, Yarbro was able to capitalize on that interest to create content that made that information digestible and addressed wether or not a certain skin product was worth the price tag—or if its fancy name or clever marketing was actually distracting from the fact that its contents worked against the skin.
11 million followers later, the Arizona native is considered one of the most influential people in the beauty industry, with the power to make or break a brand and respected for his high standards and for seeking out the healthiest, most efficient products at the most affordable prices. Most recently, Yarbro launched his own line of affordable, clean, sustainably-sourced skincare, Selfless by Hyram, with a percentage of each purchase donated to Thirst Project and Rainforest Trust.
With a focus on preventative care, we asked him to give us his 5 best products for young men’s skin.
“My primary tip: if nothing else, always wear sunscreen! It can be difficult building the daily habit of a skin care routine, but it’s better that you use a sunscreen than to use nothing at all. Find a formula you like that you can commit to wearing every day before building the rest of your routine.”
SELFLESS BY HYRAM SALICYLIC ACID AND SEA KELP PORE CLEARING & OIL CONTROL SERUM
“Controlling oiliness & shininess is a big concern I see from a lot of young men, along with controlling breakouts, and this serum is an amazing lightweight solution to prevent excess oil production throughout the day while gently exfoliating the skin to target breakouts & pimples.”
TORRIDEN SPF 50 SUNSCREEN
“This is an amazing sunscreen with no whitecast that’s lightweight, easily absorbed, and great for guys who want a mineral sunscreen that feels invisible and is easy to apply on the go.”
YOUTH TO THE PEOPLE KALE & GREEN TEA CLEANSER
“A lot of guys like cleansers that deeply cleanse, and this is my go to for ensuring that my pores are cleared and my skin feels smooth. There’s a reason it’s so popular, it’s amazing!”
BY WISHTREND GREEN TEA ENZYME EXFOLIATING WASH
“I get comments from guys frequently asking for a scrub recommendation, and while I think scrubs can be harsh, this one is super gentle and formulated with calming ingredients to get that satisfying cleansing experience.”
FIRST AID BEAUTY NIACINAMIDE EYE CREAM
“Young men can sometimes struggle with dark circles, but don’t prefer wearing concealer, and this is an amazing middle ground. The eye cream helps to lift under eye darkness while providing a slight tinting power to offset undereye dark circles.”
CHECK OUT HYRAM
IG @HYRAM
